According to the McKinsey Quarterly article How Businesses are Using Web 2.0: A McKinsey Global Survey:
Asked what might have been done differently to make the previous investments in Internet technologies more effective [forty-two] percent say they would have strengthened their companies’ internal capabilities to make the most of the market opportunity at hand.
That would mean hiring people like web strategists and community managers...w00t!
Also according to this survey, companies in the retail, high tech, and telecommunications industries had the most respondents say that they were planning to increase investment in social media over the next three years.
Oh, and they're using them as much for internal coordination as they are for customer interaction.This bodes well, at least in theory. Now to put it into practice and get myself a job...(yes, I'm using blog posts like this as a motivation tool!)