The Internet trend of showing photos or video from the unpacking of a retail box of some desirable product, such as the latest laptop or portable music player. [Source: Urban Dictionary]
The post 'An Unboxing You Won't See on Gizmodo or Engadget' by Glyph Lefkowitz is the first time I've seen it done for a job offer...but I can totally see why you'd want to. It is, after all, a job offer from Apple.
Read Lefkowitz's post to see what I mean :)