Insanity Works

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Communication clarity: switching to sentence case headings

It happened and I almost didn't notice. 

I switched writing my Level 1 and Level 2 headings from title case to sentence case: 

And, as you can see in the image above, it's not just the titles, it's also the captions! 

Why make the switch? Because title case headings were starting to look a little old fashioned to me. And, having learnt so much about typography over the last year or two, I now understand that title case is a crutch I no longer need to rely on. I can use good typography to help readers distinguish headings from body text. And good typography plus good design do a much more effective job that merely capitalizing the important words in a heading ever did. 

Actually, this passage from Wikipedia's entry for 'Letter case' sums this up nicely: 

So there you go.