Yesterday was my first day as Social Media Manager at Jetstar. Yes, that means I have a new job :)
For those of you who might not know, the Jetstar Group (usually just referred to as Jetstar) consists of four low-cost airlines:
- Jetstar Airways, based in Australia,
- Jetstar Asia Airways, based in Singapore,
- Jetstar Pacific Airlines, based in Vietnam, and
- Jetstar Japan, based in Japan.
Jetstar was launched in 2004 and, with its 79 aircraft and over 7,000 employees, currently flies to 56 destinations in 17 countries across the Asia-Pacific region.
My job is a Group role (i.e. it’s a corporate function that works across all four airlines) and is based at the Jetstar corporate headquarters in Melbourne, Australia.
Why did I change jobs?
For a number of reasons:
- I love the airlines/aviation industry and working for an airline is something I’ve been wanting to do for a long time.
- Jetstar is a great brand that is run by good people who provide a valuable service. It’s a brand I respect and is a brand whose values I share (i.e. providing good value for money, making smart use of technology, and making travel to popular destinations accessible to lots of people).
- I’m making a career path adjustment that sees me changing my focus from building and managing websites to helping companies and customers communicate better with each other using social media. And while this is a slight narrowing of focus (e.g. in my current role I won’t be looking after the Jetstar website) it is also an increase in overall responsibility (i.e. I get to work on more strategic corporate communications objectives).
- My new role is more challenging because the scale and scope of customer engagement is greater (e.g. it’s across the entire Asia-Pacific region as opposed to just within the state of Victoria) and the aviation industry is more exciting, more innovative, and moves much faster than the water industry.
- I have a greater opportunity for personal growth because I now get to employ my social media skills to their fullest. I had been wanting to increase my social media focus at Melbourne Water but, with all the other work I was doing there, this wasn’t something I was able to do.
I also get to work with one of my former managers who I really like and work really well with. And finally, as someone whose family is spread across multiple countries, the travel benefits of working for an airline are important to me personally.
What does the new job involve?
Broadly speaking, my overall objective is to improve the communication, engagement, and understanding between Jetstar and its customers. Specifically, I get to do this via social media. Though, practically speaking, this engagement will be integrated across multiple communication channels.
How exactly I go about doing all this is something I will share on this blog (and probably also on Twitter) over the coming weeks, months, and years so stay tuned.